Rita's is opening in Penn Quarter. Popularly known as Rita's Water Ice, the Philly based company has already opened franchise locations in Columbia Heights, Adams Morgan and Brookland-Woodridge. There are two others planned for H Street NE and Anacostia.Rita's has an awkward tag line, "Ice Custard Happiness." Doesn't really roll off the tongue. And are there other sorts of ice besides water ice? We may never know. The address is 610 H Street NW, directly above the New Big Wong restaurant.
