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Well, first they have vegan food. Pretty simple; veggie burritos, soft tacos, decent ships and salsa and some soups. Second, and actually most important, IT'S CHEAP. My usual lunch is $6.35. And third it's close to work and you can be in and out within a few minutes.
The bonus though, is they always have pretty good music on! Usually there's a steady diet of 80s. But yesterday they broke out a Ramones song, I Wanna Be Your Boyfriend. Then back to the 80s, but good 80s. There was some R.EM. and the Police and even Phil Collins. I guess they use one of the satellite radio services, but whatever it is, keep it on that channel. Love it.