Monday, August 18, 2014

Dragon Video Billboards for Penn Quarter

More video advertising boards are being added to the area around the Verizon Center in Penn Quarter. The newest addition has been in the works for a few months, creating an inaccessible construction area on the G street pedestrian walk. This weekend, we got to see a bit of  the resulting work. 

This video board is mere feet above the heads of the average passerby, maybe 12-15 feet above ground level. Apparently there will be a dragon-like sculpture attached to the billboard, because... Chinatown? I mean, I should wait until completion to judge, but this seems to be a very strange location for a permanent video billboard and the addition of the dragon could be awesome or terrible depending on the execution.

The boards attached to the side of the Verizon Center last year were placed high up on the building, near the third floor, at the corner of 7th and F NW. The new video board is double-sided and has been placed in the busy "pedestrian walk" area. The pedestrian walk links 6th and 7th Streets NW, is home to several food-based kiosks, and leads to a mini-entertainment center featuring Bar Louis, Lucky Strike Bowling, and Regal Cinemas, among others.

I'll definitely post a photo after the billboard is complete.