Tuesday, September 28, 2010

Amsterdam Falafel Shop Going National

Adams Morgan's own Amsterdam Falafel is going national. There's one location to date, 2425 18th Street NW. The owners are now offering franchise opportunities that will take the brand --and its vegan friendly menu-- to the other 50 states. 

To start, they're offering franchising in 15 mid-Atlantic and southern states. Another 10 other states from the Midwest and Northeast are being considered for the next round. Start small, then take over the world. Or country.

Not sure how much one would have to invest to acquire a franchise.

Amsterdam has done a good job building its brand in DC over the last few years. The menu is simple, they're open late night, and the food is cheap. Although it wasn't the first to serve falafel in the District, it did beat Maoz Veg to the DC scene and spawned a few falafel competitors including Old City Cafe and Shawarma King.

Now to convince someone to open a franchise in my hometown of Richmond. Give Aladdin Express a run for their money. Good luck guys!