Thursday, October 8, 2009

Video: Watching the HBO Cube

HBO, the cable movie channel, promoted itself by creating several free, two minute films to be shown in public. The films were shown on each wall of a 16x16 cube. When watched in sequence they came together to form a longer, nuanced story. Viewers had to walk around the cube several times to view different scenes the stories, which played continuously all night, not necessarily in order.

The experience was pretty neat. After each two minute clip you had to rotate around the cube to essentially see the exact same story played out from a different angle or point of view. After watching the same story through three or four viewpoints, you get to piece together what actually transpired, although there are still questions which remain. Perhaps that's supposed to drive you to the HBO website or to the channel itself. Pretty cool, even for an advertisement. If you don't want to or can't go to Adams Morgan to see this thing, you can watch online at HBO Imagine.

Here's video of people watching the cube: yes a video of people watching a video. Early Thursday night. The corner of 18th St and Columbia Rd NW.

The HBO Cube in Adams Morgan from The 42 Bus on Vimeo.